
Village
Public Relations and Marketing Christchurch is a kind of ''promotion intended to create goodwill
for a person or institution.'' (Word Net Web) Like all other fields, the World
Wide Web has also digitalized Public Relations. Just with some electronic
clicks, the relations are getting worst on one hand; and the best on the other.
In present era when the scenarios are changing so rapidly, the field of Public
Relations has also become very fast. In such speedy competitive environment, it
has become challenging both for the persons and the organizations to maintain
their goodwill the way it is meant to be. No matter what it takes to build the
image, efforts are being made; policies are being drafted. Gone are the days
when we had plenty of time to build our image. Now, it is happening in micro
seconds and beyond. The process of image building is being painted on the
canvass of tiny bits and megabytes.

Having learnt a few precious lessons from World War I and
II, the advanced countries have become teachers and preachers for having public
relations among all governments. Without having defined the boundaries and
limits of future relations, the persons as well as nations suffer a lot.
Surely, we cannot afford another war of such a terrible volume of destructions.
Any single clash might lead the nations into a catastrophic situation once
again. The Global Image Building of Mankind is all that we need.
Whatever the nature of relationship is, one thing remains
common i.e. seeking attention. It is a must in the relations that our status be
set as 'available' all the time. Any sort of sheer carelessness would spoil the
beauty and pollute the ponds of mutual understanding. As a result, the
devastating elements would crush the innocence of constructive thoughts. This
is the lesson that we learnt from World War II.
Individuals depart and nations fight when certain issues
remain un-attended when they were demanding 'Intensive Care'. A product loses
its image if not advertised attentively. A driver may crash the car being
unaware of the intensity of attention that is needed on the road. Likewise,
public relations professionals need to know the ingredients required to cook
the food of marvelous taste. In terms of professionalism, there are three
things obligatory in hitting the target accurately:
- First, we need to point the gun in a right direction;
- Secondly, we need to control the rate of breaths; and
- Finally we need to hit the target with a confidence of
hitting it accurately.
Same is the case in public relations. In public relations,
the story starts from a mission statement; it becomes a mission; the mission is
accomplished. More expert the professionals, better the public relations. All
we need to do is to value the values of all without any criminal intention but
a gesture of friendly attention. Products or producers, consumptions or
consumers and above all; living souls or life itself demand for the advocacy
and propagation of Global Public Relations all around the world so that the human
civilization could be made exemplary for all other creatures, seen or un-seen.
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